Prescriptive Music Announces 40 Percent Growth Surge Over Past 12 Months

Prescriptive Music Announces 40 Percent Growth Surge Over Past 12 Months

Nation's fastest growing music branding firm adds hundreds of leading hotels, restaurants and retail clients; its music heard by 4.7 million people daily

LOS ANGELES, Feb. 29, 2012 /PRNewswire/ -- Prescriptive Music, the nation's fastest growing music sensory branding firm, today announced a 40 percent growth in sales over the past year, marking three consecutive years of rapid growth. The company added hundreds of new clients from leading national and international hotel, restaurant and retail brands. Its innovative music programs reached the ears of 4.7 million people daily across the globe.

Prescriptive Music increased its worldwide footprint through expansion to China, Macau, The Maldives, United Arab Emirates and Ireland. Key new clients include: The Fairmont Peace Hotel in Shanghai; One&Only's The Palm Dubai; Yas Viceroy Abu Dhabi; sbe Entertainment Group in Los Angeles; Umami Burger, the innovative Los Angeles-based burger chain expanding nationwide; and Giggle, the stylish baby store chain found in some of the nation's trendiest neighborhoods.

"Much of our growth is attributed to our unique offering of customized music programming and individual white glove service for clients, whether they are one of the world's leading hotels or a local independent restaurant," said Allen Klevens, founder and chief operating officer, Prescriptive Music. "As the hospitality industry continues its strong rebound, we have seen a surge in client growth, companies wanting to differentiate themselves from their competitors by using innovative music branding."

Restaurants have been the company's largest growth area, accounting for one-third of Prescriptive Music's business in the past year. One of the company's largest restaurant clients is Cheesecake Factory, the nationwide restaurant chain. Prescriptive Music began working with Cheesecake Factory to revamp their music program and create an inviting, laidback and eclectic vibe.

"We worked closely with Prescriptive Music to create a music vibe that matches our restaurants' inviting atmosphere for guests of all ages," said David Overton, chief executive officer, The Cheesecake Factory. "Our carefully chosen playlists are an essential part of delivering an experience that reaches all five of our guests' senses and makes them feel at home."

Launched in 1999, Prescriptive Music has carved out a music sensory branding niche within the hospitality industry of offering customized music programming, private label CDs and additional audio services. The customized music programs are all controlled virtually at Prescriptive Music's headquarters, but can be viewed by clients through an online portal. Different playlists can be created for different areas of a business and can change throughout the day to reflect the crowd and desired vibe. Each client works closely with one of Prescriptive Music's expert music programmers for consultation and to easily make adjustments to the playlists at any time.

For more information on Prescriptive Music, please visit www.prescriptivemusic.com.

About Prescriptive Music
Prescriptive Music is the nation's fastest growing music sensory branding firm. Headquartered in Los Angeles, California, the company has helped pioneer the increasingly popular use of 'sensory branding' - leveraging the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas, retailers and destinations to develop personalized music branding systems that help them attract and retain customers. Through music consulting, customized 'music vibe' programs, private-label CDs and customized music download stores, the company connects brands with consumers on a meaningful and enduring level.

Prescriptive Music has been called upon by some of the most recognized names in the hospitality and retail industry including: Marriott, Four Seasons, Ritz Carlton, Intercontinental Hotels, SBE, Harrah's, MGM Mirage, Wolfgang Puck Fine Dining Group, Cheesecake Factory, California Pizza Kitchen, Canyon Ranch and Giggle.

SOURCE Prescriptive Music

Prescriptive Music

CONTACT: Melissa Barto of JCUTLER media group, +1-323-969-9904, Melissa@jcutlermedia.com, for Prescriptive Music

Web Site: http://www.prescriptivemusic.com

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