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Friday, July 29, 2011

America's Best "Inks" Deal With Discovery Communications to be Exclusive National Retailer of LA Ink Designer Frames

America's Best "Inks" Deal With Discovery Communications to be Exclusive National Retailer of LA Ink Designer Frames

-- Designs inspired by tattoo artist and star of TLC's LA Ink, Kat Von D --

LAWRENCEVILLE, Ga., July 29, 2011 /PRNewswire/ -- America's Best Contacts & Eyeglasses announced today it will partner with Discovery Communications, parent company of the popular TV network TLC, to become the exclusive nationwide retailer for a line of frames inspired by LA Ink star, Kat Von D.

(Photo: http://photos.prnewswire.com/prnh/20110729/FL44072 )

Bold yet feminine, the designs are featured on 12 styles of women's frames. Detailed tattoo motifs decorate the sides of each frame.

"We're taking wearable art to a new level," said Erin Durham, Director of Frame Merchandising. "The distinctive designs can accessorize almost any outfit, adding personality with a bit of edge."

"We are excited to add eyewear to our line of LA Ink fashion which already includes t-shirts, headwear, sleepwear and more," said Elizabeth Bakacs, Vice President, TLC Licensing. "Our fans will be able to capture the self-expression and artistry of the LA Ink lifestyle to make their own fashion statement."

America's Best has over 300 stores in 28 U.S. states. To find the store nearest you, visit www.twopair.com.

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network for women, TLC has built successful franchises around the Cake Boss, Say Yes to the Dress and Police Women brands. In 2010, 31 series averaged 1.0 million viewers or more including Sister Wives, Kate Plus 8, 19 Kids and Counting, LA Ink, and What Not To Wear.

TLC is available in more than 99 million homes in the US, and 73 million households in 34 countries internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 210 countries and territories.

SOURCE America's Best

Photo:http://photos.prnewswire.com/prnh/20110729/FL44072
http://photoarchive.ap.org/
America's Best

CONTACT: Pam Bisikirski, +1-770-822-4252, Pam.Bisikirski@nationalvision.com

Web Site: http://www.twopair.com


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