Nonfiction Filmmaker Rob Devor Catches Commercials for Bonefish Grill

Nonfiction Filmmaker Rob Devor Catches Commercials for Bonefish Grill

Sundance veteran Rob Devor brings key visual ingredient to Nonfiction Unlimited's documentary style campaign for national seafood restaurant.

SANTA MONICA, Calif., and NEW YORK, April 30 /PRNewswire/ -- When documentary filmmaker Rob Devor joined commercial production company Nonfiction Unlimited (formally Nonfiction Spots) following his Sundance documentary debut, little did he suspect that his first commercial project would find him half-way across the globe, shooting in some of the world's most spectacular locations.

Devor's nonfiction film ZOO was one of the most controversial and celebrated documentaries at the 2007 Sundance Film Festival. Devor, whose narrative features POLICE BEAT and THE WOMAN CHASER had previously screened at Sundance, brought his signature filmmaking style of rich visuals and powerful compositions to the documentary genre, which landed him at the niche commercial house Nonfiction Unlimited. When Bonefish Grill, the Florida based restaurant chain specializing in seafood, needed to authentically capture their campaign message "Taste the Pursuit," they turned to advertising agency Cliff Freeman & Partners who brought on Nonfiction Unlimited and director Rob Devor to bring the Bonefish Grill message home.

After research and securing locations in Grenada, Malta, Iceland and Buenos Aires, Devor shot with his crew over the course of three months, capturing footage for spots and the web in his signature visual, documentary style. The task was to explore the people, the food and the sensuality of exotic cultures and in doing so invite the viewer to see Bonefish Grill in that same light -- a place that is exciting to visit, where anything can happen and a good meal and good time will most definitely be a part of it.

"Visiting a new culture and seeing it for the first time is fantastic," Devor noted. "I wanted to capture the sense of being exposed to a totally new environment for the first time and I think we did." The spots are about experiencing something new and include everything from stunning Mediterranean exteriors to locals on the street (or in the lava heated waters of Iceland), impromptu festivals, exciting nightlife, friends sharing meals and local fishermen bringing in the day's catch from the sea.

Along the way director Rob Devor and crew had a few adventures of their own. On a short flight to a remote part of Iceland, one of the windows on the six passenger plane they were on blew out at ten thousand feet, concerning the crew that they were going to freeze or the flight would go down. The pilot finally landed with a polite "Sorry about the inconvenience" and the story showed up in the local paper the next day. In Malta, the crew's arrival was greeted by one of the worst storms the country had seen in fifty years. Throughout it all, Devor and crew kept shooting, resulting in beautiful spots including "Spices / Grenada" and "Recipes / Malta," with more spots from more cities on the way.

The campaign of spots for TV and the web are not just about the restaurant, but the extraordinary lengths that Bonefish goes through to find great seafood, from exotic locations around the world.

Nonfiction Unlimited (formally Nonfiction Spots), Santa Monica / New York, works with a roster of award-winning documentary filmmakers for spots and new media advertising. Along with Rob Devor, Nonfiction represents filmmakers Rob Bindler, Paul Crowder, Steve James, Robby Kenner, Barbara Kopple, Stacy Peralta, Jessica Sanders, Ondi Timoner, Peyton Wilson and Jessica Yu.

To view some of Rob Devor's Bonefish Grill Spots and additional materials, visit:

http://www.nonfictionspots.com/robdevor/bonefishgrill

First Call Analyst:
FCMN Contact:

Source: Nonfiction Unlimited

CONTACT: L J - Loretta Jeneski, Exec Producer, Nonfiction Unlimited,
+1-310-399-9600, ext. 224, cell, +1-917-340-1019, lj@spots.net

Web site:

http://www.nonfictionspots.com/

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