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International Entertainment News

Wednesday, February 28, 2007

UPDATE: HSN's Prince Lorenzo Borghese and the American Humane Association Join Forces on March 6 to Help Animals Through Adoption and Pampering

UPDATE: HSN's Prince Lorenzo Borghese and the American Humane Association Join Forces on March 6 to Help Animals Through Adoption and Pampering

DENVER, Feb. 28 /PRNewswire-USNewswire/ -- Pet expert for electronic retailer HSN, and recent reality TV star, Prince Lorenzo Borghese, will present his Royal Treatment Italian Pet Spa line on HSN March 6 at 8 a.m., noon and 10 p.m. (EST) and give callers the opportunity to donate to the American Humane Second Chance Fund(TM).

During the show, Prince Lorenzo will offer pet lovers the very best moisturizers, sensitive-skin shampoos, supplements and deodorizers, as well as tips on how to care for their pet when the cold weather leaves dogs with dry, itchy skin and dull coats.

Lorenzo Borghese is an animal lover and activist who created Royal Treatment Italian Pet Spa hypoallergenic, all-natural pet products in 2003. He utilizes his on-air appearances to spotlight pet adoptions through organizations such as the American Humane Association.

American Humane's Second Chance Fund(TM) has helped countless animals who otherwise might have been euthanized because of the high cost of their treatment and care. Cats who were hoarded in unsanitary conditions, starving and emaciated horses, and severely abused dogs are among the many animals who have benefited from the Second Chance Fund(TM). To find out more go to http://www.americanhumane.org/secondchance.

About American Humane

The American Humane Association is the only national organization dedicated to protecting both children and animals. Founded in 1877, American Humane is celebrating its 130th anniversary this year. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link(R) between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane's regional office in Los Angeles is the authority behind the "No Animals Were Harmed"(R) End Credit Disclaimer on film and TV productions, and American Humane's office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance and has been awarded the Independent Charities of America "Best in America" Seal of Approval. Visit http://www.americanhumane.org/ to learn more.

Source: American Humane Association

CONTACT: Kelley Weir of the American Humane Association,
+1-303-925-9418, kelleyw@americanhumane.org

Web site: http://www.americanhumane.org/

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