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Thursday, November 30, 2006

NFL Legends Reveal Post-NFL Careers in 'Helmets Off: Where Are They Now?' Airing Throughout December on FSN

NFL Legends Reveal Post-NFL Careers in 'Helmets Off: Where Are They Now?' Airing Throughout December on FSN

'Helmets Off: Where Are They Now?' Is the Season Finale of the PLAYERS INC Six-Episode Series Designed to Give Fans an Inside Look at the Lives of NFL Players

WASHINGTON, Nov. 30 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, presents "Helmets Off: Where Are They Now?" the final episode of the 2006 Helmets Off season created and produced by PLAYERS INC and sponsored by EA Sports and Reebok. Featuring 10 of the most memorable players in NFL history, "Helmets Off: Where Are They Now?" catches up with the former stars to find out what they've been up to since leaving the gridiron behind.

Fans often wonder how a celebrated professional athlete goes from a life of fame and fortune to one of your typical everyday person. In "Helmets Off: Where Are They Now?" we take a revealing look at the post-NFL careers of Hall of Famers Franco Harris (Pittsburgh) and Randy White (Dallas) as well as former star wide receivers Raghib Ismail (Dallas) and Herman Moore (Detroit). Tune in to find out what's cooking in both Harris' Super Bakery and White's restaurant, how life as an entrepreneur is working out for Moore, and whether or not the "Rocket's" career in the music industry has taken off. Former players Jamal Anderson, Cornelius Bennett, Irving Fryar, Jim Plunkett, Bruce Smith and Dwight Stephenson also appear in brief vignettes to share their current endeavors with fans.

Be sure to tune in and join PLAYERS INC as we present "Helmets Off: Where Are They Now?" airing all of December on FSN. Visit www.nflplayers.com for updated local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, NFLPLAYERS.COM, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC negotiates and facilitates more than 3,500 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

HELMETS OFF '06 #6
WHERE ARE THEY NOW?
Length: 0.50 hour
Clearance Report - compiled 11/30/06

Network Date Time Zone
FSN ARIZONA Sat - 12/02/2006 04:30 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Sat - 12/16/2006 06:00 PM Mountain-Arizona Repeat 2,335
FSN ARIZONA Tue - 12/19/2006 11:30 AM Mountain-Arizona Delay 2,335
FSN ARIZONA Fri - 12/22/2006 04:30 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Sat - 12/23/2006 03:00 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Mon - 12/25/2006 02:30 PM Mountain-Arizona Repeat 2,335
FSN ARIZONA (Non-Suns Territory) Tue - 12/19/2006 06:30 PM
Mountain-Arizona Delay 511
FSN BAY AREA Sat - 12/02/2006 11:00 AM Pacific Delay 4,177
FSN BAY AREA Tue - 12/19/2006 08:30 PM Pacific Delay 4,177
FSN BAY AREA Sat - 12/23/2006 03:00 PM Pacific Delay 4,177
FSN DETROIT Sat - 12/02/2006 02:30 PM Eastern Delay 3,610
FSN DETROIT Fri - 12/22/2006 04:30 PM Eastern Delay 3,610
FSN DETROIT Sat - 12/23/2006 03:00 PM Eastern Delay 3,610
FSN DETROIT Sat - 12/30/2006 08:00 AM Eastern Delay 3,610
FSN FLORIDA Sat - 12/02/2006 02:00 PM Eastern Delay 5,400
FSN FLORIDA Fri - 12/22/2006 04:30 PM Eastern Delay 5,400
FSN FLORIDA Sat - 12/23/2006 03:00 PM Eastern Delay 5,400
FSN FLORIDA Sat - 12/30/2006 08:00 AM Eastern Delay 5,400
FSN FLORIDA Sat - 12/30/2006 02:00 PM Eastern Repeat 5,400
FSN FLORIDA (Non Florida Panthers) Sat - 12/02/2006 07:30 PM Eastern
Repeat 2,491
FSN FLORIDA (Non Florida Panthers) Tue - 12/19/2006 08:30 PM Eastern
Delay 2,491
FSN MIDWEST Sat - 12/02/2006 05:30 PM Central Delay 4,298
FSN MIDWEST Tue - 12/19/2006 11:30 AM Central Delay 4,298
FSN MIDWEST Tue - 12/19/2006 08:30 PM Central Delay 4,298
FSN MIDWEST Fri - 12/22/2006 04:30 PM Central Delay 4,298
FSN MIDWEST Sat - 12/23/2006 03:00 PM Central Delay 4,298
FSN MIDWEST Sat - 12/30/2006 08:00 AM Central Delay 4,298
FSN NEW ENGLAND Sat - 12/02/2006 02:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Tue - 12/19/2006 08:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Fri - 12/22/2006 04:30 PM Eastern Delay 4,424
FSN NEW ENGLAND Sat - 12/23/2006 06:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Sat - 12/30/2006 08:00 AM Eastern Delay 4,424
FSN NEW YORK Sat - 12/02/2006 02:00 PM Eastern Delay 6,247
FSN NEW YORK Sat - 12/09/2006 09:30 PM Eastern Repeat 6,247
FSN NEW YORK Tue - 12/19/2006 06:30 AM Eastern Delay 6,247
FSN NEW YORK Fri - 12/22/2006 04:30 PM Eastern Delay 6,247
FSN NEW YORK Sat - 12/23/2006 03:00 PM Eastern Delay 6,247
FSN NEW YORK Sat - 12/23/2006 06:00 PM Eastern Repeat 6,247
FSN NEW YORK Wed - 12/27/2006 09:30 AM Eastern Repeat 6,247
FSN NORTH (Minnesota) Sat - 12/16/2006 03:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Tue - 12/19/2006 11:30 AM Central Delay 2,206
FSN NORTH (Minnesota) Tue - 12/19/2006 08:30 PM Central Delay 2,206
FSN NORTH (Minnesota) Fri - 12/22/2006 04:30 PM Central Delay 2,206
FSN NORTH (Wisconsin) Sat - 12/02/2006 01:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Sat - 12/02/2006 07:30 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Sat - 12/09/2006 10:15 PM (JIP) Central Repeat 1,584
FSN NORTH (Wisconsin) Tue - 12/19/2006 11:30 AM Central Delay 1,584
FSN NORTH (Wisconsin) Fri - 12/22/2006 04:30 PM Central Delay 1,584
FSN NORTH (Wisconsin) Sat - 12/23/2006 05:00 PM Central Delay 1,584
FSN NORTHWEST Sat - 12/02/2006 03:30 PM Pacific Delay 3,438
FSN NORTHWEST Sat - 12/02/2006 06:30 PM Pacific Delay 3,438
FSN NORTHWEST Sat - 12/16/2006 03:30 PM Pacific Repeat 3,438
FSN NORTHWEST Tue - 12/19/2006 11:30 AM Pacific Delay 3,438
FSN NORTHWEST Tue - 12/19/2006 08:30 PM Pacific Delay 3,438
FSN NORTHWEST Fri - 12/22/2006 04:30 PM Pacific Delay 3,438
FSN NORTHWEST Sat - 12/23/2006 03:00 PM Pacific Delay 3,438
FSN OHIO Fri - 12/22/2006 04:30 PM Eastern Delay 4,909
FSN OHIO Sat - 12/23/2006 03:00 PM Eastern Delay 4,909
FSN OHIO Wed - 12/27/2006 01:30 PM Eastern Repeat 4,909
FSN OHIO Sat - 12/30/2006 08:00 AM Eastern Delay 4,909
FSN OHIO (Cavaliers) Sat - 12/02/2006 07:30 PM Eastern Delay 3,919
FSN OHIO (Non-Cavs & Non-Jackets) Sat - 12/02/2006 07:30 PM Eastern
Repeat 238
FSN PITTSBURGH Tue - 12/19/2006 11:30 AM Eastern Delay 3,005
FSN PITTSBURGH Fri - 12/22/2006 04:30 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 12/23/2006 03:00 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 12/30/2006 08:00 AM Eastern Delay 3,005
FSN PITTSBURGH Sat - 12/30/2006 01:00 PM Eastern Live 3,005
FSN ROCKY MOUNTAIN Sat - 12/09/2006 10:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Sat - 12/16/2006 06:00 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Tue - 12/19/2006 11:30 AM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Fri - 12/22/2006 04:30 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Fri - 12/22/2006 04:30 AM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Sat - 12/23/2006 03:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Sat - 12/30/2006 08:30 AM Mountain Delay 2,797
FSN SOUTH Sat - 12/02/2006 06:30 PM Eastern Delay 10,634
FSN SOUTH Tue - 12/19/2006 11:30 AM Eastern Delay 10,634
FSN SOUTH Fri - 12/22/2006 04:30 PM Eastern Delay 10,634
FSN SOUTH Sat - 12/23/2006 03:00 PM Eastern Delay 10,634
FSN SOUTH (Non-Grizzlies) Sat - 12/09/2006 10:00 PM Eastern Repeat 9,001
FSN SOUTHWEST Sat - 12/09/2006 04:30 PM Central Repeat 7,992
FSN SOUTHWEST Tue - 12/19/2006 11:30 AM Central Delay 7,992
FSN SOUTHWEST Fri - 12/22/2006 04:30 PM Central Delay 7,992
FSN SOUTHWEST Sat - 12/30/2006 08:00 AM Central Delay 7,992
FSN SOUTHWEST (AR & LA) Sat - 12/23/2006 02:00 PM Central Delay 1,682
FSN SOUTHWEST (SW Grizzlies) Sat - 12/09/2006 01:30 PM Central Repeat 300
FSN SOUTHWEST (TX & OK) Sat - 12/02/2006 01:00 PM Central Delay 5,855
FSN WEST Sat - 12/02/2006 03:30 PM Pacific Delay 6,552
FSN WEST Sat - 12/09/2006 03:00 PM Pacific Repeat 6,552
FSN WEST Tue - 12/19/2006 11:30 AM Pacific Delay 6,552
FSN WEST Fri - 12/22/2006 04:30 PM Pacific Delay 6,552
FSN WEST Sat - 12/23/2006 02:30 PM Pacific Delay 6,552
FSN WEST Sat - 12/30/2006 08:00 AM Pacific Delay 6,552
COMCAST MID ATLANTIC Sat - 12/02/2006 12:30 AM Eastern Delay 5,186
COMCAST MID ATLANTIC Sat - 12/09/2006 12:30 AM Eastern Repeat 5,186
COMCAST MID ATLANTIC Sat - 12/16/2006 12:30 AM Eastern Repeat 5,186
COMCAST MID ATLANTIC Fri - 12/22/2006 04:30 PM Eastern Delay 5,186
COMCAST MID ATLANTIC Sat - 12/23/2006 12:30 AM Eastern Repeat 5,186
COMCAST PHILADELPHIA Wed - 12/06/2006 07:30 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Tue - 12/19/2006 04:00 PM Eastern Delay 3,127
Comcast Chicago Sat - 12/09/2006 01:00 PM Central Delay 4,772

Live Total* 0
Delay Total* 345,460
First Air Total 345,460
Report Total 345,460

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both for
PLAYERS INC

Web site: http://www.nflplayers.com/

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Profile: intent

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