NFL Players Reveal Personal Favorites in a Rapid-Fire Round of Questions on 'Helmets Off: Betcha Didn't Know'

NFL Players Reveal Personal Favorites in a Rapid-Fire Round of Questions on 'Helmets Off: Betcha Didn't Know'

'Helmets Off: Betcha Didn't Know' is the Third of Six Monthly Television Specials Presented by PLAYERS INC and Designed to Give Fans an Inside Look at NFL Players

WASHINGTON, Aug. 31 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, presents "Helmets Off: Betcha Didn't Know," the third of six monthly television specials created and produced by PLAYERS INC and sponsored by Electronic Arts and Reebok. From pre-game superstitions and preferred meals to favorite songs and celebrity crushes, this half-hour show gets answers to a variety of questions from more than 30 of the NFL's biggest names.

"Helmets Off" lives up to its name this month as we go inside the heads of the game's most popular players. Tune in to see how many players think they dazzle like Denzel and which rookie claims he looks like Bob the Bachelor. We also betcha didn't know that Tommie Harris (Chicago), Torry Holt (St. Louis) or Ahman Green (Green Bay) could all carry a tune? Or which TV Mom has had an NFL Player under her spell for over 20 years? Don't miss a chance to find out as NFL superstars including Reggie Bush (New Orleans), Shaun Alexander (Seattle), LaDanian Tomlinson (San Diego), Tony Gonzalez (Kansas City), Vince Young (Tennessee), Tiki Barber (New York), Roy Williams (Detroit), and Santana Moss (Washington) team up with PLAYERS INC for a show filled with hilarious surprises and revealing insights. It is the only program on television that provides an in-depth look at some of the game's biggest stars and it's airing all month on FSN.

Visit www.nflplayers.com for updated local listing air dates and times.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and 3,500 retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, NFLPLAYERS.COM, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC negotiates and facilitates more than 3,500 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

HELMETS OFF '06 #3
BETCHA DIDN'T KNOW
Length: 0.50 hour
Clearance Report - compiled 8/16/06

Network -- Date -- Time -- Zone -- L,D,R -- Subscribers (mil)
FSN ARIZONA Sat - 09/09/2006 03:30 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Mon - 09/11/2006 03:00 PM Mountain-Arizona Delay 2,335
FSN ARIZONA Mon - 09/25/2006 03:00 PM Mountain-Arizona Delay 2,335
FSN BAY AREA Sat - 09/02/2006 09:30 PM Pacific Delay 4,177
FSN BAY AREA Mon - 09/11/2006 03:00 PM Pacific Delay 4,177
FSN BAY AREA Mon - 09/25/2006 03:00 PM Pacific Delay 4,177
FSN DETROIT Thu - 09/07/2006 12:00 PM Eastern Repeat 3,610
FSN DETROIT Mon - 09/11/2006 03:00 PM Eastern Delay 3,610
FSN DETROIT Sat - 09/16/2006 12:00 PM Eastern Repeat 3,610
FSN DETROIT Mon - 09/25/2006 03:00 PM Eastern Delay 3,610
FSN DETROIT Thu - 09/28/2006 12:00 PM Eastern Repeat 3,610
FSN FLORIDA Sat - 09/02/2006 03:30 PM Eastern Delay 5,400
FSN FLORIDA Mon - 09/11/2006 03:00 PM Eastern Delay 5,400
FSN FLORIDA Mon - 09/25/2006 03:00 PM Eastern Delay 5,400
FSN MIDWEST Thu - 09/07/2006 02:00 PM Central Repeat 4,298
FSN MIDWEST Sat - 09/09/2006 09:30 PM Central Delay 4,298
FSN MIDWEST Mon - 09/11/2006 03:00 PM Central Delay 4,298
FSN MIDWEST Sun - 09/17/2006 07:00 AM Central Repeat 4,298
FSN MIDWEST Mon - 09/25/2006 03:00 PM Central Delay 4,298
FSN NEW ENGLAND Mon - 09/04/2006 02:00 PM Eastern Repeat 4,424
FSN NEW ENGLAND Mon - 09/11/2006 03:00 PM Eastern Delay 4,424
FSN NEW ENGLAND Sat - 09/16/2006 12:00 PM Eastern Repeat 4,424
FSN NEW ENGLAND Mon - 09/25/2006 03:00 PM Eastern Delay 4,424
FSN NEW YORK Sat - 09/02/2006 12:00 PM Eastern Delay 6,247
FSN NEW YORK Mon - 09/11/2006 03:00 PM Eastern Delay 6,247
FSN NEW YORK Mon - 09/25/2006 03:00 PM Eastern Delay 6,247
FSN NORTH (Minnesota) Mon - 09/11/2006 03:00 PM Central Delay 2,206
FSN NORTH (Minnesota) Mon - 09/25/2006 03:00 PM Central Delay 2,206
FSN NORTH (Wisconsin) Sun - 09/03/2006 04:15 PM (JIP) Central Delay 1,584
FSN NORTH (Wisconsin) Thu - 09/07/2006 07:00 PM Central Repeat 1,584
FSN NORTH (Wisconsin) Mon - 09/11/2006 03:00 PM Central Delay 1,584
FSN NORTH (Wisconsin) Mon - 09/25/2006 03:00 PM Central Delay 1,584
FSN NORTHWEST Mon - 09/11/2006 03:00 PM Pacific Repeat 3,438
FSN NORTHWEST Mon - 09/25/2006 03:00 PM Pacific Delay 3,438
FSN NORTHWEST Sat - 09/30/2006 01:30 AM Pacific Repeat 3,438
FSN OHIO Sun - 09/10/2006 12:30 PM Eastern Delay 4,909
FSN OHIO Mon - 09/11/2006 03:00 PM Eastern Delay 4,909
FSN OHIO Mon - 09/25/2006 03:00 PM Eastern Delay 4,909
FSN OHIO Sat - 09/30/2006 01:30 PM Eastern Repeat 4,909
FSN OHIO (Non-Reds) Sat - 09/30/2006 08:30 PM Eastern Repeat 1,571
FSN PITTSBURGH Mon - 09/11/2006 03:00 PM Eastern Delay 3,005
FSN PITTSBURGH Mon - 09/25/2006 03:00 PM Eastern Delay 3,005
FSN PITTSBURGH Sat - 09/30/2006 12:30 PM Eastern Repeat 3,005
FSN PITTSBURGH (Outside Pittsburgh DMA) Tue - 09/12/2006 12:00 PM Eastern
Repeat 2,005
FSN ROCKY MOUNTAIN Sat - 09/09/2006 06:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Mon - 09/11/2006 03:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN Wed - 09/13/2006 02:00 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Thu - 09/21/2006 05:00 PM Mountain Repeat 2,797
FSN ROCKY MOUNTAIN Mon - 09/25/2006 03:00 PM Mountain Delay 2,797
FSN ROCKY MOUNTAIN (Avalanche) Sat - 09/16/2006 03:30 PM Mountain Repeat
2,794
FSN ROCKY MOUNTAIN (Non-Rockies) Mon - 09/11/2006 01:00 PM Mountain Repeat
226
FSN ROCKY MOUNTAIN (Non-Rockies) Mon - 09/25/2006 01:00 PM Mountain Repeat
226
FSN SOUTH Mon - 09/11/2006 03:00 PM Eastern Delay 10,634
FSN SOUTH Sat - 09/16/2006 05:00 PM Eastern Repeat 10,634
FSN SOUTH Thu - 09/21/2006 07:00 PM Eastern Repeat 10,634
FSN SOUTH Mon - 09/25/2006 03:00 PM Eastern Delay 10,634
FSN SOUTH (Non-MLB territory) Tue - 09/12/2006 07:00 PM Eastern Repeat
8,734
FSN SOUTH (Non-MLB territory) Tue - 09/26/2006 07:00 PM Eastern Repeat
8,734
FSN SOUTH (Non-Reds territory) Sun - 09/03/2006 05:00 PM Eastern Delay
9,134
FSN SOUTHWEST Sat - 09/02/2006 01:00 AM Central Delay 7,992
FSN SOUTHWEST Sat - 09/09/2006 07:30 PM Central Repeat 7,992
FSN SOUTHWEST Mon - 09/11/2006 03:00 PM Central Delay 7,992
FSN SOUTHWEST Mon - 09/25/2006 03:00 PM Central Delay 7,992
FSN WEST Sat - 09/02/2006 04:00 PM Pacific Delay 6,552
FSN WEST Sat - 09/09/2006 03:00 PM Pacific Repeat 6,552
FSN WEST Mon - 09/11/2006 03:00 PM Pacific Delay 6,552
FSN WEST Sat - 09/23/2006 08:30 PM Pacific Repeat 6,552
FSN WEST Mon - 09/25/2006 03:00 PM Pacific Delay 6,552
COMCAST MID ATLANTIC Sat - 09/02/2006 12:00 PM Eastern Delay 5,186
COMCAST MID ATLANTIC Mon - 09/11/2006 03:00 PM Eastern Delay 5,186
COMCAST MID ATLANTIC Mon - 09/25/2006 03:00 PM Eastern Delay 5,186
COMCAST PHILADELPHIA Sat - 09/02/2006 04:30 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Sat - 09/02/2006 11:30 PM Eastern Repeat 3,127
COMCAST PHILADELPHIA Sat - 09/16/2006 09:00 PM Eastern Delay 3,127
COMCAST PHILADELPHIA Sun - 09/17/2006 07:30 PM Eastern Repeat 3,127

Live Total* 0
Delay Total* 221,015
First Air Total 221,015
Report Total 221,015

* Repeat airings are included in this report, but not in the subscriber count totals

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-496-2885, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-463-2214, Joanna.Comfort@nflplayers.com, both of
PLAYERS INC

Web site: http://www.nflplayers.com/

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