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International Entertainment News

Wednesday, August 31, 2005

ZERO Halliburton Makes a Case at the 2005 MTV Video Music Awards in Miami

ZERO Halliburton Makes a Case at the 2005 MTV Video Music Awards in Miami

From One Moon Man to Another: Celebrities Attending VMAs Impressed by the Same Cases Neil Armstrong Used to Carry Moon Rocks in 1969

MIAMI, Aug. 31 /PRNewswire/ -- ZERO Halliburton, a manufacturing company of premium aluminum briefcases, computer cases, and luggage showcased some of its products to today's most sought after athletes, actors and musicians attending last weekend's pre-awards show Temple Event in Miami. Some of them -- including Denver Nuggets star player Carmelo Anthony, World Skateboarding Champion Tony Hawk and actors Orlando Jones and Gabrielle Union -- were awarded ZERO Halliburton's stylish and functional product lineup.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050831/CGW049 )

"By participating in this exclusive celebrity event alongside other brands like Nintendo, Godiva and Escada we secured solid exposure for the ZERO Halliburton brand, and showed off products from our unmatched Carbon Fiber P4- Stealth, to the Special Edition Q4 attache and our new Expressions line for women," said Nigel Duncan, Vice President of Sales & Marketing at ZERO Halliburton. "The reactions from these influential tastemakers were overwhelmingly positive."

Specifically for the Temple Event, ZERO Halliburton created a custom guitar case with a red exterior to showcase the innovativeness and protection qualities of ZERO Halliburton aluminum cases.

The Temple Event was not the company's first foray in to the world of Hollywood. Earlier this year, ZERO Halliburton made notable and lasting impressions in the season premieres of "Lost" and "Alias" reaching more than 37 million viewers, according to Nielsen ratings. ZERO Halliburton cases have also been featured in more than 200 movies over the past decade, including Ocean's 11, The Recruit, Charlie's Angels, Traffic and Men In Black.

"While our heritage is traditionally rooted in strength, security, performance and durability, we plan to continue exploring opportunities that effectively position our products as stylish and elegant fashion statements," said Duncan. "We still use the most advanced materials available to craft each case, but are also expanding the boundaries of personal business, travel and lifestyle products to increase our appeal."

For more information about the company and its products visit http://www.zerohalliburton.com/ .

For more than 65 years, ZERO Halliburton has manufactured the world's highest quality, and is the Original maker of aluminum travel, business, camera, computer, women's and custom cases. ZERO Halliburton maintains headquarters and manufacturing facilities are located in North Salt Lake, Utah.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050831/CGW049
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: ZERO Halliburton

CONTACT: Marie Wilson of Dig Communications, +1-312-577-1764,
mwilson@digcommunications.com

Web site: http://www.zerohalliburton.com/

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